People love to commemorate everything with a photo from fancy dinners, to an outing with friends and even visiting cool retail shops. That’s why when it comes to growing your fan base, increasing customer engagement and getting more foot traffic into your store, creating a selfie wall can be a crucial element to your business strategy.
Everyday, customers are already taking photos when visiting your business. But are you engaging and participating with them? If not, now is the perfect time to consider a selfie wall. A selfie wall is a designated area where guests are encouraged to take photos, and one of the easiest and most effective ways to grow and differentiate your business.
Oftentimes selfie walls are branded to represent the business which helps make sure your guests are automatically mentioning your company every time they upload a photo.
I’m sure you’ve seen more selfie walls than you actually realize. Any wall that attracts people to take a photo can be considered a selfie wall, such as the What Lifts You mural in Nashville, TN or the “John Lennon Wall” in Prague, Czech Republic.
Others are strategically placed inside of businesses such as the selfie wall in Upstairs Circus in Denver, CO and Punch Bowl Social's take on Austin's famous "I Love You So Much" wall that they painted in all their locations.
A selfie wall can be really simple to create. The main goal is to create an exciting area where your guests will get pumped up to take selfies and share the experience with their social network.
People want to post great content on their social media and they’re always on the lookout for an awesome background make their photos stand out. By providing that background for your guests, you’re not only giving them a space to interact with your brand - you’re also increasing your brand awareness with ripe social media content.
Every time someone posts a selfie in front of your background, their entire network gets to see your brand. As an added bonus, when followers see their friends using your selfie wall, they may also make an effort to pop into your business and use it themselves!
On the flip side, a selfie wall also helps out in some other challenging areas for your business. Many times if a selfie area isn’t provided, your guests can be adding to any of the following:
Creating traffic blocks: When you set up a selfie wall, you create a safe place where people are encouraged to take photos. That means no more people stopping in the doorway or blocking traffic to take a photo. Everything runs a bit smoother.
Your employees are consistently asked to be photographers: It's great that your customers want to take a photo in your business, but do you want your employees to interrupt their important responsibilities for every photo? Having a selfie wall makes your employee's time more efficient so they can focus on helping customers and increase sales.
Avoid customers being bothered by other customers taking photos: Some people don't want to be in the background of another person's photo, or they might be bothered by a flash. You want to encourage your customers to take photos, but you don't want them to bother other customers in the process. Installing a selfie wall solves both problems.
Are you ready to install a selfie wall that will generate incredible new content promoting your business every day? Simple Booth has just what you need.