Every startup has defining moments that make it what it is. They shape the vision, products, culture and ultimate success of the venture. They are the big things that you either get really right or really wrong and change everything.

Today we are launching our new blog because we want to share these important moments with you as they happen.

Everything up until this point, however, has been wildly under-documented! It’s time we open up the vault and share with you how we got here and where we want to go.

We came from the event industry

mark hennings jeremy cox

Before Simple Booth was conceptualized, co-founders Mark Hennings and Jeremy Cox were working events every weekend. Mark was a wedding videographer in Omaha, Nebraska and Jeremy was a DJ in Austin, Texas. They put their time in at countless weddings and corporate events.

In 2012 Mark was approached by a friend (who knew his affinity for digital cameras) and asked him to set up a photo booth for an entrepreneurship after-party. He accepted the challenge and scraped together a setup that worked. The key to the idea was having social sharing right away for the images. Mark went to the App Store to find an app to use for a social sharing kiosk, but he was not happy with any of the iPad apps that were available at the time.

Back in Texas, Jeremy was working hard running events for his business. He loved using photo booths and saw an opportunity to make them super social and interactive. He researched and experimented with many different options until he finally found Simple Booth on the App Store. It was a perfect fit for the vision he had, and so he decided to design his own hardware to go with it.

An app was born

In 2013 Simple Booth was a two-man operation. There was Mark Hennings, a college student turned wedding videographer turned app developer learning how to code apps from tutorials online. There was also Alex Kirts, a print designer taking his first stab at an app user interface.

With hard work, a bit of luck and a lot of trial and error, they released Simple Booth Event Edition. There were other photo booth apps on the App Store at the time but they were primarily loaded with goofy effects and designed for personal use only. Simple Booth was one of the first that was designed for modern, live events. It delivered what what we dubbed “the real photo booth experience on an iPad.”

It was certainly the first to achieve widespread popularity. In late 2013 it was clear to be a smash hit with consumers when they whipped together and posted a video about how to set up a photo booth in minutes. The video started gaining steady views until it was receiving over 500 views per day.The customers started coming and Stacy Hennings, Mark’s wife, joined the team to provide great customer support.

They kept building new features and iterating on the user interface until in 2014 they could release a pro version of the app which businesses had already started asking for.

Founders united

jeremy cox mark hennings

Then came a key moment. Jeremy Cox had discovered Simple Booth Pro Edition on the App Store and decided to use it for his photo booth rental ambitions. However, he wanted to expand the vision of what you could do with the photos by collecting them in online galleries that guests could view instantly on their phones. Jeremy hired Mark to hack together a working gallery prototype. The idea of being able to view photos from the event you’re at in real-time captivated Jeremy and he quickly convinced Mark of how awesome it could be.

Meanwhile, Mark was starting to research how he could provide a hardware solution in addition to a software solution for customers. Finally, in the fall of 2014, Mark and Jeremy met face-to-face in Denver during CHIVE Fest, an event that Jeremy had been hired to set up his GIF booth for. He hinted that he had some hardware to discuss with Mark. That was the weekend that Mark got to see what would become the Halo hardware.

Mark and Jeremy knew that they had to put their ideas and creations together.

Going mainstream

After the launch of the iPad Air 2, we came across a delightful surprise. The iPad displays in retail stores had a looped video of different apps in action. Simple Booth Event Edition was one of those apps. You could find Simple Booth in almost every Apple Store in the US! It was in mobile carrier locations like Verizon, too, all the way through the end of the year.

Everyone involved in Simple Booth was thrilled and honored to have their creative use of the iPad and app design recognized by Apple in such a prominent way. We never properly bragged about it, so here we go… it was awesome.

We started selling our first ever hardware units in the spring of 2015. It was the beginning of a great union between hardware and apps for a complete photo booth experience.

Building the web platform

In the summer, we had decided we would need our own galleries to offer a seamless experience for guests and the event hosts. We started building a web system to make our dreams a reality.

mark hennings jeremy cox stacy hennings alex kirts

We debuted our system at Web Summit in Dublin. It was there that we met the son of the family that originally invested in London’s photo booths! We only had a brief time with him, but it gave us chills to connect with the history of photo booths while we were working on the future of them.

At the beginning of 2016 we publicly launched the Halo subscription service with online galleries, text messaging, data capture and other cloud features.

halo simple booth

Since then, Simple Booth has been focusing on building out a core team of talented designers and developers. We grew this year from 5 people to over 14! We are making our products more scalable, more useable, and increasing the capabilities of what our team can accomplish.

We had our first team retreat in Lake Tahoe in July and a second one in Austin, TX in October. Just recently we also opened our first offices in both Austin and Denver.

simple booth team

Gearing up for big changes

As a team we are rallied around our shared vision for the future. Our mission is to deliver fun and convenient photo experiences to people in their everyday lives. We plan to bring new products to market that will completely change the way people see photo booths.

We can’t wait to show them to you.

  1. A great story, fantastic journey and the future looks amazing!!

Leave a Reply

Your email address will not be published. Required fields are marked *